Square Enix is one of Japan’s biggest games publishers and it knows it needs to look beyond Japan. The Japanese gaming market, though still formidably large, will eventually succumb to the effects of an aging populace and a birthrate so low only pandas could understand. The resulting decline in consumer population will mean Japan is not the growth market an ambitious game publisher craves, and Square Enix is a very ambitious company indeed. Its flagship Final Fantasy titles are massive, elaborate and bombastic events. These may be costly to produce but when they hit, they hit big.
The Japanese company’s moves in recent years serve to confirm it is shifting its focus away from its domestic market. The collaboration with PopCap for Gyromancer, an odd coming together of PopCap’s casual gameplay and Square Enix’s over-the-top presentation, and the purchase of Eidos both indicate Square Enix sees the writing on the wall. It needs to make games with Western audiences in mind.
A 2008 attempt to translate the Square Enix JRPG formula for the Western market was not a resounding success. The Last Remnant sold 580,000 units across two platforms — a modest and commendable enough number for some but not for a company that thinks big.
There’s little doubt The Last Remnant was made for a Western audience. A Japanese company hoping to hit big with a single-player RPG in its domestic market wouldn’t look at the Xbox 360 and PC platforms. It’s also telling the company chose to go with Unreal Engine 3 for the game rather than use one of its in-house solutions. The company noted Epic’s middleware would reduce development time and costs. What was unsaid was Unreal Engine 3 had been used for major hits by Western publishers.
Unfortunately, quick and cheap usually translates to sloppy, and that was certainly true in The Last Remnant’s case. The Xbox 360 version of the game was rightly criticised for its technical deficiencies and, though improved, the 2009 PC port is not without its issues either.
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