I don’t seem to be buying many toys these days — I’m so picky that it’s a rare figure that meets my impossible standards — but I maintain a keen interest in toys, toy culture and the creativity of toy fans.

I know some of you are rolling your eyes right now. I’m well aware not everyone on this planet is as fond of these playthings as I am.

Just in case you’re still in the “… but toys are for kids” mindset, let me just point out that toys for kids are still designed by talented adult artists, and toys are marketed and sold by canny businessmen. Whether the target is kids or adults, the worldwide toy market is worth billions of dollars annually.

Culturally, toys have a major impact as well. This past summer audiences worldwide sat in cinemas thrilling to the adventures of characters who first debuted as action figures.

With all that in mind, I’ve just set up a new site which will revolve around toys, toy culture and toy fans. The domain has been purchased, WordPress has been installed, my theme of choice uploaded and the first few entries posted. There’s still some tweaking to be done but it is at least presentable.

Without further ado, ladies and gentlemen, I hereby present: