God bless Apple. This is the only company that can spin a simple everyday feature into something revolutionary and hip.

From the iPod Shuffle product page:

Random is the New Order

Welcome to a life less orderly. As official soundtrack to the random revolution, the iPod Shuffle Songs setting takes you on a unique journey through your music collection — you never know what’s around the next tune. Meet your new ride. More roadster than Rolls, iPod shuffle rejects routine by serving up your favorite songs in a different order every time. Just plug iPod shuffle into your computer’s USB port, let iTunes Autofill it with up to 240 songs(1) and get a new experience with every connection. The trail you run every day looks different with an iPod shuffle. Daily gridlock feels less mundane when you don’t know what song will play next. iPod shuffle adds musical spontaneity to your life. Lose control. Love it.

So, to recap, it picks and plays random songs.

And then there’s this little note on the same page:

Do not eat iPod shuffle.

Now you know the real reason why Apple keeps touting the ease of use of its products: the company believes its users are stupid.